Finding YOUR Voice

The more founders and small businesses I meet, the more I come to the conclusion that many seem to share a very specific nervousness; using their own words to explain their value.

Yes, they know their product. They know their customers. In fact, they know more about their own business than anyone else. But to write about it makes many feel uncomfortable, like nothing sounds quite right. Too formal, too casual, too much like everyone else in their industry, not clearly explaining a USP. If that’s you, you’re not alone.

I’ve spent this summer meeting with a lot of new and small business in Yorkshire and this problem comes up time and time again. Yes, they’ve got a visual brand, but haven’t yet worked out what the voice behind the brand sounds like and how they can best articulate that clearly.

That’s where I come in (or one of the places anyway). And the bit I actually enjoy most. Sitting down with someone who’s built something real and helping them find the version of their voice that sounds like them on their best day. Not a template, not what a bigger competitor sounds like, but authentically them.

Yorkshire has no shortage of people building genuinely good businesses who are being let down by copy that doesn’t sound like anyone in particular. If that’s you, or someone you know, we’d love to help fix it.

Want to know more, then please get in touch. We’d love to hear from you.

The Parallels Between English to English Paraphrasing and Translation Between Tongues

When we talk about language, especially translating, it’s easy to picture someone simply lifting a sentence from one language and plonking it neatly into another. And sure, at the most basic level, that’s part of it. But the real story is much bigger. We’re always translating, even when we stay within the same language. Every time we take an idea, mix in the right intent, tone, emotion, and format, and then deliver it to someone else, we’re doing a kind of translation. Whether you’re a translator or just someone trying to communicate clearly, you’re basically a weaver, picking out threads with care.

And those threads matter. Anyone who’s ever tried to translate between languages knows that swapping words instead of meaning is a fast track to chaos. The same goes for everyday communication. We have a broad spectrum of words to choose from, but picking the right one can be the difference between your message landing beautifully… or falling flat.

That’s why nuance, word choice, and structure matter just as much as the core message. Two sentences can technically mean the same thing but feel completely different. If communication is a tapestry, then context is the loom holding everything together. Who’s writing? Who’s reading? When will they read it? What’s the purpose? Without that loom, weaving something coherent, let alone beautiful, is nearly impossible.

Translation is creation. Every act of translation produces something new. Not a copy. Not a substitute. A fresh piece of work that honours the original while standing confidently on its own. Every bit of writing carries stories, identity, and human connection. Whether it crosses borders or stays within one language almost doesn’t matter.